No. It has not been the quarantine, nor the confinement, which has triggered the very best manufacturers magnificence put the batteries creating new buyer experiences for us.
Though this disaster has “introduced out the colours” for many who weren’t ready, it has additionally taught us that giant teams like L’Oreal and types like Lancôme have been already making nice progress on this regard.
How does the expertise change once we can’t go to the purpose of sale to attempt on make-up?
Properly, if I am sincere, for me not a lot as a result of I do not normally attempt a lipstick in a perfumery.
However I’m not deceiving you: now we have all come house excited with that new bar that has enchanted us and now we have felt that sore when seeing that it’s not as we think about…. So immediately I current one of many apps that I’m going to begin testing to determine my new lipstick … (spoiler: you will have ALL those you see on this publish …).
It is referred to as MODIFACE they usually current it as a “digital mirror.”
Truly, I see it as one thing else. I see it as the way in which to know and, what’s extra vital, to get (to have the ability to purchase) the lipstick or mascara that you’ve got fallen in love with whenever you see it on the market in a photograph of an influencer or buddy.
When you even have the likelihood to see the way it appears by yourself lips, I don’t wish to let you know.
You’ll suppose … however this isn’t new, proper ?. Most likely not. There have most likely been related apps for years however MODIFACE (I do not suppose the title does it justice both …) is extra for 2 causes:
1.- The expertise and high quality of cellular cameras permit coloration to be way more dependable and sensible than years in the past.
2.- It permits us to purchase make-up merchandise on the click on of a button, in a second (which even if digital commerce has already been a actuality for a few years, within the sector magnificence he made himself beg slightly bit).
So I invite you to play, attempt to inform me.
As a result of I do not find out about you, however I nonetheless put on pink lips on daily basis. With or with out a masks.
You possibly can attempt it on the Lancôme web site by clicking on this picture, or here.